Week 12 Post 1: Research & Developing Online Advertising

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Research & Developing Online Advertising
 

Capturing the eye of your audience is even more important with the internet full of companies ready to gain us as customers.

Ipsy - Advertised in Facebook feed.
When you click through it takes you to their website to sign up for their monthly beauty delivery box.

PayPal - Advertised in Instagram feed.
The ad talks about cashing your government stimulus check with their assistance.
When you click through it takes you to a page to sign up for an account.

Modern Times Beer - Advertisement on their business Instagram page
The "Picture" ad shows new product and special beer releases. The time and location of the sale are present with great colors!
They direct you to go to their website to read more on their beer available and how to order.

Traditional Advertising compared to modern online advertising can be very different. Modern social media advertising can be quick, even immediate. If I see an add for a product and there is a click through on how to order, I might just do that. It is a very convenient way to purchase. With traditional newspaper advertising, you have to wait until it is printed and the customer reads it. This may be a weeks time to get any response. I have even clicked through and bought things so quickly, I didn't even give myself a moment to contemplate the sale. I am sure that this is true for many consumers.


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