Week 2 Post 2: Business Websites

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Beach Terrace Inn
beachterraceinn.com
Beach Terrace Inn was established in 1960 as a local family owned and independent hotel. Originally this property was built as apartments and the units were renovated to utilize the beauty of the location. This 48 room hotel has direct beach access in the heart of downtown Carlsbad. On the bottom of their website they have Social Media icons that all are working links. The links include Facebook, Twitter, Google+, Instagram and YouTube.

Tamarack Beach Resort
tamarackresort.com
Tamarack Beach Resort is a moderately sized hotel in Carlsbad Village. Opening in 1986, the hotel has transformed many times over the years. Today is has 23 hotel rooms and 54 condo units available to reserve for a stay. The Resort is independent and family owned. Visually on their website there are buttons for Twitter, Facebook and Instagram. The Facebook button is not routing correctly.

Legoland California Resort
legoland.com/California/legoland-hotel
In 1999 Lego opened their Carlsbad, CA LEGOLAND California Resort. This 250 room hotel is part of a national & global brand. They do follow the Lego brand, but are one of 15 hotels that Merlin Entertainments operates across 4 continents. Towards the bottom of their hotel webpage they have links to site Social Media pages Facebook, Twitter, Instagram, Pinterest and YouTube.

Cape Rey Carlsbad Beach, a Hilton Resort
caperey.com
After 10 years of planning, Cape Rey opened in 2012 in South Carlsbad across from Ponto Beach. Local builders, Wavecrest Resorts, are not new to the hospitality market as they have built a number of North county hotels and condos. With 215 oceanfront rooms they have stunning views. Daydreaming is made easier with the pictures they post on the hotels Social Media. You are able to click through to Yelp, Facebook, Twitter, Pinterest, YouTube & Trip Advisor from the bottom of the website.

Encinitas Beach Hotel
encinitasbeachhotel.com
Expected to open in early 2021, Encinitas Beach Hotel already has a great web presence. They are locally owned and have many San Diego hospitality assets, including Omni San Diego Hotel. On their website they tell a story of what is being built and what they expect. Videos of construction are featured on Instagram, building up the excitement of opening day. The active Instagram link is on the bottom of the website. The marketing is building for this 130 room property.

I see a trend in these hotel web pages... visual appeal. They have click through widgets that take visitors directly to Social Media sites. In the hospitality field it is very important for potential guests to visualize their experience at the property. Social Media has opened up a wonderful new channel of advertising.


Social Media is cost effective. Compared to print or video advertising small adds on Facebook could be pennies on the dollar. You can take advantage of the Facebook algorithm, capturing an audience tailored just for your business. Businesses can become worldwide advertisers with just a click from your mobile device!

Competition gaps have become closer with local and global brands. Small family owned businesses can open up their property to a broader customer base, in turn booking guests from across the world. Guests also assist with online review sites like Yelp and Trip Advisor. I am excited to learn these new trends and really get into the middle of this new form of connecting with customers!


I have commented on 5 students blogs in Group 2:

Amalia Jarrah
Jamie Leong
Loren Perlman
Janja Watson
Jennifer Schmitz

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