Week 4 Post 1: Defining Your Target Market

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Armstrong Garden Centers

Armstrong Garden Centers website is very professionally put together. The homes featured on the page are fairly large with large yards. The website features services for customers with big yard projects. Their target audience seems to be homeowners. They feature rose classes monthly that would appeal towards retired adults. There is an email section at the bottom of the page for frequent customers to keep up with events at the local center. They feature their social media pages, but they are not very prominent. The design of the page is very appealing and easy to view. I would say that they are trying to appeal to an older middle class customer.


Rancho Vista Nursery

Rancho Vista Nursery has a very cute web page. They feature a picture of their large greenhouse and select plants that they grow. The nursery features a pick your own option to go through the greenhouse. The page and nursery are very basic and bare bones, which is appealing to a younger generation. They feature wedding space with a picture of a chalkboard, but not many pictures of the space. Drought tolerant plants definitely appeal to an eco cautious customer. They have workshops, but it was difficult to find the information. I did enjoy the look of the page and the simple branding.

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