Week 10 Post 1: Email Marketing

-
Email Marketing

I look forward to starting a newsletter for San Diego Concierge Association. We currently have an email list of about 85 Concierge members and 45 Affiliate Members from local San Diego businesses. We have not been consistent with digital contact, but should be!

In this newsletter or series of mailed information would include education opportunities. With continued education, our Concierge members can stay on top of their jobs. With the current state is is so important to sharpen their skills for when we go back to work. We may have even given up a little and taking classes brings joy and hope.

A quarterly newsletter would be excellent for our members, both Concierge and Affiliate members. Reviewing past events (including pictures), events coming up, highlighting a business in our industry and a arts piece would all be good. Including our motto for the year "Knowledge for a New Vision" is important to have on the header or foot of the newsletter. Pictures would draw in our readers and make them excited to see if they are featured. Arts events such as plays and theater performances that will be upcoming are great information for a Concierge to pass onto a guest.

Newsletters I have subscribed to: I love a Clean San Diego, San Diego Tourism Authority, Oceanside Museum of Art

Comments

  1. Linda FitzApril 27, 2020 at 10:48 AM

    I had no idea there was CE for Concierges. I also feel that pictures are so important in a newsletter. Who doesn't love to see a photo of themselves from a past event. Good luck!

    ReplyDelete
  2. CSIT155-SP20-CristinaGMay 20, 2020 at 9:58 AM

    Love the ideas you have for your email marketing. Another great idea to put into your newsletters would be to update your members on new vendors the association has partnered with, and even share upcoming events with your members because there is always something fun coming up in San Diego.

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 14 Post 2: Class Experience

-
CSIT 155 Class Experience Before this class I thought I had rhythm and a good idea of timing for my posts on social media and promotions. Then Covid 19 happened. People were looking on Social Media different times and literally all day long. I had felt that I couldn't post anything, because nothing was happening! I had been so focused on the now and didn't think outside of the box. Analytics have shown the the facts are in the numbers! Our Facebook account has been active for many years, well before I took over management of it 2 years ago. As a volunteer on a board of directors I just needed to report how many followers we had each month at our meeting. The primary focus before was to post pictures of us. I always thought... boring! Followers need to see a mix of pictures, videos, shared content, etc. Class has helped me create a color palate and uniformity to my posts. I want visitors to visit and say, oh that looks amazing. I can now, with the statistics, see when peopl...
Read more

Week 5 Post 1: Facebook Insights

-
Facebook Insights Post Reach and Post Engagement are both crucial to build a well rounding Social Media presence on Facebook. Post Reach keeps track of the unique number of people who saw your content post. If someone returns multiple times, they would only count as one. Post Engagement is the number of people being active in your post. The engagement would count the comments, likes, clicking into a link and even when sharing content. It is important to start your fan base with Reach. When you are trying to gain followers and likes to your page it is key to post articles, pictures or exciting interacting questions that will be seen. When someone likes what they see, they are more likely to have it pop up in their news feed. Once you capture that follower, you can start to work on engagement. Post Engagement actions will help build your relationships with your customers. This also builds loyalty with your company brand, in turn creates more views! You and your business page can us...
Read more

Week 8 Post 2: Timing and Hashtags on Instagram

-
Image
This week I concentrated and a few topics to keep the interest of my followers. Posting between 7am-11am or 4pm-7pm, I receive the most action on my posts. I believe this is because in the middle of the day people are enjoying their family or working. Capturing their attention when they are relaxing before bed or right when they wake up might be what is best for my Social Media pages. I have been alternating when I post (evening or morning) between our Facebook and Instagram. I also try to post different things (even though I know you can link it to post the same. I believe this keeps our followers interested. Togetherness I posted a group shot of our membership that was taken at our annual photo. This photo would have been taken this week for 2020. Many of our Hotel Concierge members have been laid off or put on furlough while we try to flatten the curve. Our hotels have closed and we are loosing hope in our industry. Posting this picture and stating that we ca...
Read more