Week 8 Post 1: Expanding Your Reach On Instagram Using Hashtags

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Visual media draws in potential customers at first glance. A great picture can tell a thousand words... but words are also important.

Below you will find the Instagram pages I chose to visit. They include Concierge associations in Los Angeles & Orange County, A Personal Blogger (and current hotel concierge), A tourist guide to San Diego, and The San Diego Tourism Authority. These pages have the same goal as we do... to visit our city and use our services. They range in posts, followers and who they are following. 

The numbers show that having a large amount of posts does not always drive followers. Also I noticed that posting multiple times a day does not help either. I have felt that if you follow local businesses they tend follow back and assist in spreading the word about your account. Also, having loyal followers and interesting posts helps. One of these accounts does not use many hashtags but has a continuous audience for their posts. 


Instagram Page
Posts
Followers
Following
@AskOCConcierge
199
759
418
@TheLACA
810
817
285
@AskaConcierge
2795
113000
2836
@WhereSanDiego
1669
60900
3392
@VisitSanDiego
1360
232000
503
San Diego Concierge Association
@SDCAonline
285
1147
1253

The above pages used a wide range of Hashtags. Below are the Hastags that I found very helpful to located their pages. Some that I did not list or find effective were VERY generalized tags such as: #Smile, #Healthy #art #takeout.

Organization Hashtags
#LACA #LesClefsdorUSA

Location Hashtags
#LoveSoCal #VisitCA #VisitSanDiego #Travel

Concierge/Hospitality Hashtags
#ConciergeLife #InServiceThroughFriendship #AskAConcierge #YourKeytoLA

General Appealing Hashtags
#Foodie #TBT #ThrowbackThursday #HumpDay #SupportLocal #FoodieFriday

I look forward to using the following Hashtags in posts for our hospitality organization, San Diego Concierge Association. I believe that these will draw in customers/guests who wish to view San Diego events and activities. Painting a positive picture through this Instagram will help not only bring visitors to San Diego, but show that it is a great idea to seek out a local Concierge anytime you travel to San Diego and beyond!

#Hospitality #SDCAOnline #HotelConcierge #SanDiegoEats #Concierge #YourKeysToSanDiego #CaliforniaCoast #SanDiegoBeach #SanDiegoHotel

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