Week 13 Post 2: Facebook Analytics

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Facebook Analytics for 
San Diego Concierge Association
Facebook analytics is a great tool to examine what posts are doing well for your business page. So many people enjoyed my post on May 16th featuring the new pygmy hippo born at the San Diego Zoo! Normally I don't get as many views with a re-post... but everyone loves a baby animal! We all patiently await the San Diego Zoo's opening.

People are viewing differently than before the stay at home orders. When before I had more views in the morning and in the evening... people seem to be viewing all day long now! While post engagement and post reach are up, we are down in page views. It is a little difficult because our organisation depends on travel and npw one is traveling at the moment. Most of our hotels have, in fact closed. Posting a throwback or group photo of our member and a past event would help on engagement and may even draw page views if I get more likes on the post.
After reading over the Hootsuite site I learned some info that I need to be on top of.
social media strategy goals
I will be conducting an audit using this chart from Hootsuite. 
-Who am I connecting with?
-Who is connecting with us?
-Which network does our target audience use? Facebook, Instagram, LinkedIn, Twitter
-How do we compare to other associations similar to us?

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