Week 14 Post 1: Planning Your Future Strategy

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Planning Future Strategy for
San Diego Concierge Association

 Social Media Platforms
Twitter is a platform that I never thought twice about. After this class I have learned that there is more business driven promotions and feedback being made on there.
Linked in Groups are a great way to gather our Concierge and Hospitality members. On Linked in we can promote more of our gatherings and events to a broader business audience.

Business Tools
I look forward to including an analytics tool to our website. I have all the data gathering on Facebook and I have never sat down to examine. Looking at this data can mold the time of day that I post and share to our followers. Having a uniform look and color palate will be pleasing to our audiences eye and keep them coming back.

Planning and Plotting
Scheduling time in my day, actually placing it in my calendar will help to stay in front of our audience. Social Media for a business is a job and not just a fun way to share your day (such as it is with your personal account). The marketing I can gain through Facebook, paid or organically boosted, is invaluable. I now have a better idea of our audience and goals for  our organization going forward.

Social Strategy
Facebook, Instagram, Twitter & Mail Chimp
-Member Monday: 2-3 Pictures, website listed
Standard questions: Name, Date started, Location, Social Media pages, any specials (when business)
-Together Tuesday: feature pictures of our group when we were together
-Email newsletter that will be distributed quarterly and published on website
-alternate posts on pages to keep interest


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